Mainstream TV Networks vs Digital Providers: The Transformation of Competition and the Future of New Content, within the Context of Global Content Consumption and Adaptation

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations

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